
Our mission will roll out in escalating phases, combining visibility, persistence, and creativity:
- ✈️ Planes flying banners over M&T Bank Stadium during home games.
- 🪧 Billboards in high-traffic areas near the stadium and near the Ravens’ headquarters in Owings Mills (Under Armour Performance Center).
- 🎽 Merchandise & guerrilla marketing — fan-driven signs, shirts, and messaging inside the stadium.
- 📢 Coordinated fan actions in stadium sections and online to amplify the message.
- 📰 Media campaigns including:
- TV ads
- Radio spots
- Social media ads (targeted and viral campaigns)
This movement grows stronger with every fan who joins. Here’s how you can help:
- Share the message on social media with #FreeTheFlock and #FireJohn
- Support by contributing to billboard and campaign costs